郭子谦 Søren Guo

负责蔚来能源传播相关工作，围绕每日充换电站桩上新、加电风景线项目及公司重大品牌事件，开展传播策划、内容组织与发布协同。

Responsible for NIO’s energy communications, covering daily launches of charging and battery swap stations and chargers, NIO Power Journeys, and major corporate brand events through communications planning, content coordination, and publishing support.

• 负责每日站桩上新内容的审核与发布。
• Reviewed and published daily launch content for new charging and battery swap stations and chargers.
• 开展加电风景线项目调研、策划与发布。
• Conducted research, planning, and publishing for NIO Power Journeys.
• 负责每周企业传播与能源传播数据统计。
• Compiled weekly data reports for corporate and energy communications.
• 参与“换电中国行”项目调研与策划。
• Conducted research and planning for the “Battery Swap Across China” project.
• 参与 2026 丝路驾行（Silk Road Challenge，SRC）项目策划。
• Contributed to planning for the 2026 Silk Road Challenge (SRC).
• 参与能源板块标杆事件策划，如第 4,000 座换电站里程碑事件。
• Contributed to planning flagship events for NIO Energy, including the milestone marking the 4,000th Power Swap Station.
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2,367,722

累计图文阅读

Total post reads

12,049

累计点赞

Total likes

11,176

累计互动

Total engagements

05.25—08.09

数据统计周期

Data reporting period

统计口径：仅统计每日站桩上新业务发布的图文内容，不包含加电风景线及其他项目数据。

Scope: daily station and charger launch posts only; excludes NIO Power Journeys and all other project data.

使用即梦、Midjourney、Nano Banana 2、可灵与海螺参与 AIGC 动画分镜制作，并通过提示词控制镜头、角色动作与视觉效果。

Used Jimeng, Midjourney, Nano Banana 2, Kling, and Hailuo in AIGC animation storyboarding, applying prompt-level control to camera direction, character actions, and visual effects.

• 参与与光同尘首部 IP 连载动漫《我的治愈系游戏》的静态分镜制作。
• Contributed to static storyboarding for My Healing Game, Yuguang Tongchen’s first serialized IP animation.
• 参与与光同尘核心原创 AI 动画项目《青青》的动态分镜制作。
• Contributed to animatic production for Qingqing, a core original AI animation project at Yuguang Tongchen.

完成泰康之家养老社区品牌的竞品调研分析，调研更新 2024—2025 年中国电动汽车市场数据，并完成欧拉品牌好猫车型的全年传播策略制定。

Completed competitive research and analysis for the Taikang Community senior-living brand, updated Chinese electric-vehicle market data for 2024—2025, and developed the annual communications strategy for ORA’s Good Cat model.

• 负责泰康保险养老专项的同业传播研究，范围包括中国平安、中国人寿、太平洋保险等保险品牌的养老社区产品。
• Conducted peer communications research for Taikang Insurance’s senior-living initiative, covering senior-living community products from insurance brands including Ping An, China Life, and CPIC.
• 负责 2024—2025 年中国电动汽车市场数据调研更新，并制定欧拉汽车好猫车型的年度传播策略。
• Researched and updated China’s 2024—2025 electric-vehicle market data and developed the annual communications strategy for ORA’s Good Cat model.

作为赴林夕华实践团队长，带领团队前往四川凉山昭觉县开展暑期社会实践，进行支教、调研等实践活动，主导负责筹备、调研与宣传工作。

As team lead of the Fu Lin Xihua Social Practice Team, led the team to Zhaojue County, Liangshan, Sichuan, for a summer field program involving volunteer teaching and research, taking primary responsibility for preparation, research, and communications.

• 前期立项阶段，起草共计 17,000 余字的项目书，内容覆盖实践活动安排、行程安排、可行性分析与项目风险等多个领域。
• During project initiation, drafted a project proposal of more than 17,000 Chinese characters covering activity plans, itineraries, feasibility analysis, project risks, and other areas.
• 前期立项阶段，主导申报多项大学生暑期社会实践活动，筹集活动经费与物料，并安排各项工作目标。
• During project initiation, led applications for multiple university summer social-practice programs, secured activity funding and materials, and assigned objectives across the team.
• 中期实践阶段，主导宣传组纪录片、宣传视频的拍摄与推文撰写工作，为实践项目提供稳定产出。
• During implementation, led the communications team in filming a documentary and promotional videos and writing social-media articles, ensuring consistent project outputs.
• 中期实践阶段，主导调研组调研工作，走访三河村、悬崖村、竹核村等多地，调研当地脱贫攻坚成果与农业文化遗产，并主导撰写调研报告。
• During implementation, led the research team’s fieldwork across Sanhe Village, Cliff Village, Zhuhe Village, and other locations, examining local poverty-alleviation outcomes and agricultural heritage, and led the drafting of the research report.
• 后期收尾阶段，整理所有调研与宣传材料，完成项目结项收尾工作。
• During project closeout, consolidated all research and communications materials and completed final reporting and closure work.
• 最终获得重庆大学暑期社会实践优秀团队、世界农粮组织 ChangeMaker 农业文化遗产青年创变者行动全国优秀团队、中国大学生知行计划“榜样100”大学生公益传播挑战赛月榜 Top 100 社团；个人获得重庆大学暑期社会实践优秀个人。
• The team was recognized as an Outstanding Summer Social Practice Team by Chongqing University, a National Outstanding Team in the FAO ChangeMaker Agricultural Heritage Youth Action, and a monthly Top 100 student organization in the “榜样100” University Student Public-Interest Communications Challenge under the China University Student Action Plan; individually recognized as an Outstanding Participant in Chongqing University Summer Social Practice.

担任重庆大学美视电影学院学生会主席团成员，统筹规划学院学生活动与事务，服务同学。

Serve as a member of the Student Union Presidium at the Meishi Film Academy of Chongqing University, coordinating student activities and affairs across the Academy and supporting fellow students.

• 负责学院内学生活动经费的预算申报与财务工作，经手学生活动经费累计 7 万余元。
• Manage budget applications and financial administration for student activities, handling over RMB 70,000 in cumulative activity funding.
• 负责学院学生活动物料准备与后勤管理工作。
• Manage materials preparation and logistics for student activities across the Academy.
• 负责学院学生活动策划与筹办。
• Plan and organize student activities across the Academy.
• 组织学院内志愿活动与社会实践活动。
• Organize volunteer and social-practice initiatives across the Academy.